SEO, Google Ads, and AI Consulting to Maximize Efficiency and ROI
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Experience
Founder, SDR Productions: 2021 – Present
Bartlett, IL
- Net improvement of +20 first page organic KWs per client
- 53% increase in booked appointments for local PPC clients
- Successfully implemented SEO updates for site migrations
- Secured high domain authority backlinks for several clients
- Coordinated copywriters, designers, developers, partners
- Worked with AI (GPT-4, Claude, Gemini, Perplexity, etc.) and custom chatbots
Online Marketing Analyst, CME Group (Contract): 2022 – 2023
Chicago, IL
- Manage daily website updates on cmegroup.com and other sites using various methods using content management systems components to editing plain HTML/CSS.
- Take design/content/technical direction for new/existing page updates and see it through to implementation
- Ensure timely communication and delivery of web updates
- Identify issues with web content and provide feedback for site enhancements
- Troubleshoot website issues and provide details for escalations as necessary
- Deliver excellent communication and customer service through tickets
- Assist in on-call rotation duties and coverage for website support
- Provide support to other content authors in the business as needed
- Perform site audits and web maintenance tasks
- Proficient in Adobe Experience Manager (AEM content management system), Workfront, AWS
Digital Producer Team Lead, Coalition Technologies: 2021
Culver City, CA (Remote)
- Managed a team of 5 Digital Producers
- Held monthly 1 on 1 meetings with Digital Producers
- Monitored all Digital Producer Basecamps, time tracking, KPIs
- Participated in Digital Producer client calls as required
- Created and led Digital Producer training sessions and post training modules to LMS
- Set initial new client strategies
- Performed all necessary management reporting
- Worked closely with the Director of Marketing – Lead Gen and CEO on both client-facing and in-house projects
- Maintained a small roster of accounts from previous Digital Producer role (some clients are sensitive about transitions)
Digital Producer, Coalition Technologies: 2019 – 2021
Culver City, CA (Remote)
- Responsible for over $1 million of annual SEO, PPC, and paid social media management budget
- Integral contributor to client SEO strategies and manager of 20+ ongoing projects
- Completed Advanced Google Analytics and Google Analytics for Power Users Certificate Courses
- Completed 500+ internal company training modules
Manager of Client Services, ProcessDATA (HospitalPORTAL / ComplyALIGN): 2016 – 2019
Rolling Meadows, IL
- Created project management strategy and built customer project database
- Successfully implemented over 100 projects of varying sizes and complexity
- Maintained a 99% customer satisfaction rating
- Consistently completed projects on time and on (frequently under) budget
- Completed additional projects, for example two support site redesigns, technical documentation, process improvements and more
SEO Consultant (6 Month Contract), Spine-Health.com: 2015 – 2016
Chicago, IL
- Led the migration of a 3,000+ page website to Drupal
- Coordinated with developers and senior management
- Developed and documented SEO processes
- Implemented on-page SEO processes in Drupal
- Increased page 1 ranked back and neck condition keywords by 30%
- Increased page indexing by 14%
- Reduced bounce rate by 5%
- Moderated Q & A between patients and healthcare providers
- Increased brand awareness significantly via organic channels, no PPC
Director of Interactive Services, Imprint Enterprises: 2011 – 2015
Aurora, IL
- Managed a team of marketers and developers
- Brought 50 primary keywords to page 1 and page 2 of Google SERPs and enhanced company lead generation 25%
- Drove the implementation of a “line jumping” application and ran project beta with major sports entertainment venue
- Coordinated and participated in building the organization’s first e-commerce website from concept to launch, resulting in a 12% increase in online sales in the second year and 23% in the third year
- Set direction and coordinated marketing efforts, including SEO, PPC, email marketing, social media, and marketing automation
Sales Manager, DreamCo Design: 2008 – 2011
West Dundee, IL
- Managed a team of salespeople
- Increased company sales revenue by 12% in the first year and 20% in the second year
- Closed a dozen high-ticket ($15,000+) projects
- Wrote detailed quotes and comprehensive scopes of work
- Provided project management assistance
- Worked on copywriting, SEO, and other marketing projects